Waritex
Strengthening market position through brand clarity and strategy
Meet the client
Waritex is an Egyptian producer of loofah products and household cleaning tools with a strong presence locally and across the MENA region.
The client’s aspiration
To establish a clear brand strategy, modernize its identity, and align marketing efforts with sustainability trends and market opportunities.
Our solutions
Market and situational
analysis
Assessed market conditions, product availability, and brand perception.
Competitor
analysis
Benchmarked against key competitors to identify gaps and opportunities.
Customer
profiling
Defined target segments and buyer personas for focused marketing.
Brand
strategy
Clarified brand story, key messages, tone of voice, and visual identity.
Digital
strategy review
Enhanced social media presence and refined communication approach.
The shift
we made
Waritex gained a unified brand direction, stronger market positioning, and a marketing strategy that reflects both its heritage and sustainability goals.
Company
Newsletter
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Egypt
KSA
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