UN Women – WWSC’s Project
Empowering women-led services through strategy and skills
Meet the client
Working Women’s Service Centers, a UN Women initiative, support women with training, resources, and market access.
The client’s aspiration
As part of UN Women’s and the Ministry of Solidarity’s mission to advance women’s rights, the centers sought to refresh their brand identity, improve visibility, and equip women with marketing skills to grow their services and reach.
Our solutions
Assessment
report
Visited centers, interviewed women and consumers, and identified branding and packaging challenges.
Naming centers
creation
Unified all centers under the name “El Beit El Masry – البيت المصري” creating a shared identity that strengthened the women’s sense of belonging to one national initiative.
Brand
strategy
Created a visual identity that reflects the centers’ heritage and mission.
Digital marketing strategy
Planned long-term content and promotion tactics to grow reach and sales.
Capacity
building
Trained women on social media basics and online promotion to help scale their services.
The shift
we made
We delivered a stronger brand presence and the tools for women to tell their own stories online, turning awareness into economic opportunity.
Company
Newsletter
Feel free to reach out if you want to collaborate with us, or simply have a chat.
Egypt
KSA
Social Media
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