Founded in 1960 by Hamdy Mostafa, Selah El Telmeez grew from the Modern Arab Company to a leading publisher of educational content. Needless to mention the brand is a cherished part of Egypt’s educational heritage.
Challenge at Hand:
Selah El Telmeez, famous for its series "Egyptian Novels for Pockets," sought to enhance its product range by offering audiobook versions. Motivated by our previous work with leading audio distributors like Storytel andإقرألي, they enlisted O2 Media to oversee the audio transformation.
Our Strategic Approach:
Transformation Achieved:
In less than a year, we successfully brought 200 novels to life in audio form, with ongoing production to complete the entire series. This project not only diversified Selah El Telmeez’s offerings but also reinforced its legacy in the evolving digital landscape.