Podcast | البشر مش سلعة

Voices unheard: together against trafficking in persons in Egypt

Meet the client

IOM Egypt, ILO Egypt, and NCCPIM&TiP partnered to launch a national campaign that raises awareness about human trafficking in all its forms, including forced labor, child exploitation, and organ trafficking.

The client’s aspiration

To expose the hidden realities of trafficking in Egypt and create a platform that informs, empowers, and humanizes the stories behind the statistics.

Our solutions

Podcast concept and branding

Created a strong identity and format to humanize complex issues

Host
selection

Built a warm, trustworthy identity that resonates with the Egyptian families.

Production
 

Handled scripting, studio setup, full audio and video recording, and post-production.

Teasers and social media

Developed short-form promotional content and managed multi-platform rollout.

The Shift we made

البشر مش سلعة became a powerful storytelling platform that gave survivors a voice and the public a reason to listen. With Mahmoud Saad as host, the podcast cut through noise and reached people on a personal level, transforming awareness into empathy and action.

Newsletter

Feel free to reach out if you want to collaborate with us, or simply have a chat.

Email

Egypt

KSA

© 2025-26 O2 MEDIA Agency