Lumex – Reimagining the brand
Modernizing a legacy brand for moms and kids
Meet the client
Lumex is a long-standing Egyptian brand in the baby and kids wear market, with deep roots but an outdated brand presence and limited visibility across its communication channels.
To rebuild a strong, modern visual identity that resonates with today’s moms and kids while preserving the brand’s legacy and opening space for future growth.
Conducted in-depth local and global research to identify gaps and opportunities.
Defined message pillars, archetype, and buyer personas.
Crafted new company profile, flyers, and roll-ups that matched the new brand image
Created a B2B website, designed to support their export and professional needs.
Produced a video highlighting the rebranding’s journey and impact.
We redefined Lumex’s presence with a strategy-driven brand identity that bridges its legacy with today’s market demands, giving the brand a fresh voice and a future-focused foundation.
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