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Building engagement in a competitive FMCG landscape
ADCO is a household name in cleaners and detergents, operating in the Egyptian market since 2002 with a strong FMCG foundation.
To build a conversational interaction with its existing customer base and attract new potential segments through digital-first campaigns.
Launched a 3-month awareness campaign that spark interaction and brand conversation.
Executed targeted ads to reach and convert new segments.
ADCO’s digital presence became more responsive, engaging, and conversion-driven, strengthening loyalty and expanding reach.
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