UNFPA Egypt works to promote reproductive health, mental well-being, and gender equality by reaching youth, women, and marginalized communities through innovative communication.
The client’s aspiration
To raise awareness and spark conversation around RH, GBV, mental health, and family planning, using storytelling that connects on an emotional level.
Our solutions
Creative direction
Shifted from standard podcasting to 5-minute dramatized episodes.
Pre-production and casting
Cast actors ahead of filming to ensure realism and emotional tone.
Production
Filmed 10 drama episodes in just 3 days and all the production process.
Podcast recording
Recorded 8 expert-led podcast episodes to complement the dramas.
Distribution and promotion
Created multi-format content and promo plan for podcasts and social platforms.
The Shift we made
We didn’t just talk about sensitive topics, we made them felt. The series blended empathy with education, offering audiences an emotional connection and a credible space to engage with issues often left unspoken.