El Rabee Group
Repositioning a rural favorite for urban shelves
Meet the client
El Rabee has been producing traditional Halva and Tahini since 1989, dominating rural markets with its trusted quality and heritage.
The client’s aspiration
To break into urban markets like Cairo and Giza and become a top-of-mind brand among city consumers.
Our solutions
Market
research
Studied urban habits, preferences, and competitive gaps.
Brand
strategy
Refined the brand to balance authenticity with urban appeal.
The Shift we made
El Rabee went from rural staple to a household name in Cairo and Giza, earning shelf space and brand loyalty in key urban markets.
Company
Newsletter
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Egypt
- 9 El Tahrir St. Dokki, Giza, Egypt
- 0233384732 - 0233384729
- +201022205154
- Info@o2-mediagroup.com
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