قللها Campaign
Making sustainability a daily habit
Meet the client
The Ministry of Environment and UNIDO Egypt joined forces to address the growing impact of single-use plastic bags and promote a shift toward eco-friendly habits across Egyptian communities.
The client’s aspiration
To inspire individuals and families to reduce plastic use and embrace sustainability as part of everyday life.
Our solutions
Communication
strategy
Built a clear, behavior-focused plan targeting public awareness.
Branding
creation
Created the قللها identity as a friendly but urgent call to action to communities.
Social
media
Created reels, motion graphics, and posts centered on reducing plastic.
Video
production
Produced PSA, stop-motion, a mini-doc, and a full documentary on ministry efforts.
Event management
Launched the campaign with a high-profile event led by the Minister of Environment.
The Shift we made
قللها sparked a new way of thinking. It engaged people beyond policy and created a culture of shared responsibility where sustainability became a personal choice.
Company
Newsletter
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Egypt
- 9 El Tahrir St. Dokki, Giza, Egypt
- 0233384732 - 0233384729
- +201022205154
- Info@o2-mediagroup.com
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