Plan International Egypt – Ready for Tomorrow Program
Empowering youth through visibility, voice, and real stories
Meet the client
Plan International Egypt supports children’s rights and gender equality across 10 governorates, with a focus on empowering youth through education, skills, and economic inclusion.
The client’s aspiration
To amplify the impact of the “Ready for Tomorrow” program by reaching and mobilizing youth, especially young women, through content, storytelling, and engagement.
Our solutions
Influencer collaboration and social media
Partnered with influencers and ran campaigns to build visibility.
Workshops
coverage
Documented training sessions to show real program impact.
Video
production
Captured testimonials from youth, trainers, and coordinators.
Documentary
Created a film showcasing the program’s journey and success.
The shift we made
The campaign exceeded all expectations, generating over 11,000 applications and positioning “Ready for Tomorrow” as a leading youth empowerment initiative in Egypt. Through trusted voices and authentic stories, we turned awareness into action.
Result
Company
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