Podcast | البشر مش سلعة
Voices unheard: together against trafficking in persons in Egypt
Meet the client
IOM Egypt, ILO Egypt, and NCCPIM&TiP partnered to launch a national campaign that raises awareness about human trafficking in all its forms, including forced labor, child exploitation, and organ trafficking.
The client’s aspiration
To expose the hidden realities of trafficking in Egypt and create a platform that informs, empowers, and humanizes the stories behind the statistics.
Our solutions
Podcast concept and branding
Created a strong identity and format to humanize complex issues
Host
selection
Built a warm, trustworthy identity that resonates with the Egyptian families.
Production
Handled scripting, studio setup, full audio and video recording, and post-production.
Teasers and social media
Developed short-form promotional content and managed multi-platform rollout.
The Shift we made
البشر مش سلعة became a powerful storytelling platform that gave survivors a voice and the public a reason to listen. With Mahmoud Saad as host, the podcast cut through noise and reached people on a personal level, transforming awareness into empathy and action.
Company
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