Lumex – Reimagining the brand
Modernizing a legacy brand for moms and kids
Meet the client
Lumex is a long-standing Egyptian brand in the baby and kids wear market, with deep roots but an outdated brand presence and limited visibility across its communication channels.
The client’s aspiration
To rebuild a strong, modern visual identity that resonates with today’s moms and kids while preserving the brand’s legacy and opening space for future growth.
Our approach
Market research and benchmarking
Conducted in-depth local and global research to identify gaps and opportunities.
Brand
strategy
Defined message pillars, archetype, and buyer personas.
Visual and digital assets development
Crafted new company profile, flyers, and roll-ups that matched the new brand image
Website
development
Created a B2B website, designed to support their export and professional needs.
Video
production
Produced a video highlighting the rebranding’s journey and impact.
The shift we made
We redefined Lumex’s presence with a strategy-driven brand identity that bridges its legacy with today’s market demands, giving the brand a fresh voice and a future-focused foundation.
Company
Newsletter
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Egypt
- 9 El Tahrir St. Dokki, Giza, Egypt
- 0233384732 - 0233384729
- +201022205154
- Info@o2-mediagroup.com
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