UN Egypt works with national partners to advance the Sustainable Development Goals and highlight the UN’s long-standing collaboration with the Egyptian government.
The client’s aspiration
To showcase UN Egypt’s achievements, promote the SDGs, and engage the public through creative, interactive content on UN Day 2024.
Our solutions
Campaign strategy
Developed a unified slogan and visual identity aligned with UN messaging.
Content creation
Produced bilingual content across formats like reels, carousels, infographics, and testimonial videos.
Engagement tools
Launched quizzes and polls to spark public interaction around the SDGs.
Media buying
Executed a digital ad strategy and real-time optimization to boost reach and response.
The Shift we made
The campaign reached over 20 million Egyptians and sparked meaningful conversations around sustainability, making the UN’s message more visible, human, and shared.